Docs › Start here

What EOMA is

EOMA measures whether AI assistants mention your brand when buyers ask about your category, and then does the work to change the answer.

#In 10 seconds

• EOMA watches what AI assistants say when people ask about your category, and records whether you were mentioned.
• When you are missing, it tells you which specific question you lost and why.
• It then produces the work that fixes it — and for many tasks, does that work for you.

#The short version

For twenty years, being findable meant ranking on Google. A buyer typed a question, got ten blue links, and clicked one. Every marketing tool ever built was pointed at that moment.

That moment is being replaced. A buyer now asks ChatGPT, Claude, Perplexity, Gemini, or Google's own AI summary — and gets one answer instead of ten links. That answer names two or three brands. If you are not among them, you were not beaten to position four. You were not in the conversation at all, and the buyer never learned you exist.

EOMA is built for that moment. It asks the AI engines the questions your buyers actually ask, reads the answers, and records what happened: were you mentioned, which competitors were, which websites the engine trusted enough to quote. Then it turns that into work — the content, the pages, the corrections that make the next answer include you.

The distinction worth holding on to: traditional SEO tools tell you where you rank. EOMA tells you whether you are in the answer. Those are no longer the same question, and a brand can do well at one while being invisible at the other.

#How it works

1. We build your question set. From your website, your category, and your market, EOMA assembles the questions a real buyer would ask an assistant about what you sell. Not keywords — whole questions, in the language your buyers use.

2. We ask the engines, on a schedule. Every question goes to each AI engine repeatedly, week after week. One answer is an anecdote; the same question asked over months is a measurement, because these engines do not answer identically twice.

3. We read every answer. For each one: were you named, which competitors were named, which sources did the engine cite, and did it cite you or merely repeat something you published elsewhere. That last distinction matters more than it sounds — see How your visibility is scored.

4. We turn the gaps into work. A question you keep losing becomes a specific, scoped task: this page needs writing, this claim needs a source, this profile needs correcting. Most weeks EOMA can carry out the task itself and hand you the result to approve.

5. We measure again next week. Because the answer changes, and the only proof a fix worked is the engine's behaviour afterwards.

#What this means for you

Your numbers start small and get more meaningful every week. EOMA accumulates. In week one you have a snapshot; by week eight you have a trend, and the trend is what actually tells you whether you are winning. A low score in your first fortnight is a starting line, not a diagnosis.

You will see competitors you did not consider competitors. The engines cite whoever answered the question well — a directory, a forum thread, a newspaper, a rival three times your size. For the purpose of one question, that is who you are competing with, and pretending otherwise costs you the answer.

Being invisible is usually fixable, and usually not with more advertising. The engines quote sources they can read, verify, and trust. That is a content and evidence problem far more often than a budget problem, which is why EOMA's output is work rather than a bid strategy.

You do not need a technical team. Connecting your accounts is a series of "sign in with Google" style approvals, and the work EOMA produces arrives as drafts you approve, not as code you deploy.

#Common misunderstandings

#Related

• How your visibility is scored — what the number on your dashboard is made of
• Your first week — what to expect, day by day
• AI provider visibility — the screen where the measurement lives