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Why your prompts matter

Your prompts are the questions EOMA puts to the AI engines. What you write in your brand profile becomes those questions — and the wrong question measures the wrong thing.

#In 10 seconds

• A prompt is one whole question a buyer might ask an AI assistant — not a keyword.
• What you write in your brand profile is what the questions are built from, so a vague profile produces questions that measure somebody else's market.
• You can add your own questions, in any language. EOMA classifies and locates them for you rather than making you learn the categories.

#The short version

Everything on your AI Visibility screen is downstream of one thing: the list of questions being asked. Change the questions and every number changes, because you are measuring a different market.

This is the part of EOMA most worth your attention, and the part founders usually skip. A question like "best coffee" measures a global commodity market you will never appear in. "Where can I buy Turkish filter coffee online in Germany?" measures the market you actually sell into. Both are valid questions. Only one of them tells you anything.

EOMA writes your first set for you, from your website, your category and your markets. Your plan sets two numbers, and they are different on purpose: how many questions you can keep (50 on Starter, 200 on Growth, 300 on Scale, unlimited on Enterprise) and how many get asked each month (30 · 100 · 200 · 400). Keep more than you ask and the extra questions are not wasted — the rotation reaches them on a later cycle, oldest first. Then you can edit, deactivate, and add your own.

A prompt is a question, not a keyword. It is asked as a person would type it, and the engine answers in prose. That is why the questions run up to 500 characters and why they are full sentences.

#How it works

1. Your brand profile becomes the source material. Your website, the competitors you named, your markets, your industry and your footprint are all read when the question set is written. This is why the setup questions during onboarding are not paperwork — a brand that leaves "SaaS & Software" sitting in the industry field because it was pre-filled gets a question set about SaaS. Edit it in Brand profile.

2. Every question gets a category, and the category picks the instrument. There are eight: recognition, market position, sentiment, share of voice, share of voice in a niche, product recommendation, buying guide, and category discovery. The category decides how the answer is scored and whether the question counts towards your share of voice. A miscategorised question is a wrong number arrived at silently, which is why nothing is ever defaulted.

3. Questions you add are classified, not guessed at. When you submit your own questions, EOMA reads them against the same specification its generator writes against, and assigns the category the generator would have used. It then checks that answer mechanically: three categories require your brand name to appear in the question, five forbid it, and sentiment allows either. A classification that breaks its own rule is sent back for a second attempt, and a question that still cannot be placed is rejected with a note rather than stored wearing a made-up category.

4. Geography is looked up, never inferred from your words. The country a question is measured in comes from your brand's own market settings. The city field, where it is used, describes where the person asking is sitting — not what they are asking about. Somebody asking about Antalya villas is usually in Istanbul. An earlier version of this read the city out of the question text and tagged that Antalya question as an Antalya searcher, which measured a narrower question than the customer had.

5. Any language works. Turkish, German, Arabic — the question is asked as written and never translated. Language changes neither the category nor the market it is measured in. A Turkish question is classified exactly as its English equivalent would be.

6. Adding questions tops up; it never replaces. Regenerating your set inserts only questions that are genuinely new. Existing questions, their on/off state and their whole answer history are untouched. Editing a question's wording keeps its identity, so its history continues on the same line with an "edited here" marker rather than starting over.

#What this means for you

Your plan limits how many questions can be active at once, not how many you may own. Starter tracks 100 active, Growth 200, Enterprise 400. If you are at the cap, activating another question asks you to switch one off first. Questions you switch off keep every answer they have already earned.

Your own questions are capped at 100 per brand, on every plan, and at 25 per upload. That pool is the same on every tier because it is a size limit, not a feature you are being sold.

A question that names your brand and a question that does not are measuring different things. "What do you know about my brand?" tells you whether the engine has correct information. "What are the best X?" tells you whether it recommends you. Both belong in your set. Only the second one moves the number buyers care about.

If your brand has no market set, your questions cannot be stored. The country comes from your market settings, so a brand with none gets a plain refusal rather than a silent default. Set your market in Brand profile first.

Watch what your first set actually asks. It is written from your website, and a website that undersells one of your lines will produce a question set that never measures it. Half an hour here changes every number on every other screen.

#Common misunderstandings

#Related

• Brand profile — the facts your question set is written from
• What a run is — how your questions actually go out
• How your visibility is scored — what the eight categories do to the numbers