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Documentation. How EOMA works, screen by screen.

Start here

What EOMA is, what it does on its own, and what your first week looks like.

  • What EOMA isEOMA measures whether AI assistants mention your brand when buyers ask about your category, and then does the work to change the answer.
  • Your first weekWhat happens day by day after you sign up, what will look empty or wrong early on, and why most of that is normal.
  • The vocabularyEleven words EOMA uses constantly — AEO, engine, prompt, run, citation, source, share of voice, gap, action, brand index — each defined in one line.
  • Plans and limitsWhat the free plan, Starter, Growth and Scale include, and which numbers are the ones that actually bind.
  • What EOMA does, and what you doAn honest division of labour — what runs without you, what needs your approval, and what EOMA cannot do at all.
  • Measuring AI trafficWhat to set up so visits from ChatGPT and other assistants show up in your own analytics — and the two kinds of AI visit nobody can count.

Screens

Every screen in the product, walked through top to bottom.

  • DashboardThe screen you land on. One sentence saying where your brand stands with the AIs, the three numbers behind it, and the actions prepared for you this week.
  • AI provider visibilityWhat ChatGPT, Claude, Gemini and Perplexity say about your brand — your score, who they name instead, and what to do about it this week.
  • Your brand on GoogleWhat Google actually shows when someone types your brand name — the AI answer, the sources behind it, and every result on the page.
  • Keyword portfolioThe words people type into AI engines around your category, how much demand each one carries, and which ones are rising or falling.
  • Web presenceA scan of your website from an AI crawler's point of view — what it can read, what it cannot, and what is missing. Weekly, plus a re-check button you can press once a day.
  • SEO summaryOne screen that answers where your brand stands on Google — market share, ranking keywords, clicks earned, and the next step worth taking.
  • Share of voiceHow much of the clickable Google demand you hold on the searches you actually share with rivals — and which websites hold the rest.
  • OpportunitiesThe Google keywords you can win next — ranked 4 to 20 today, plus the biggest gaps in your pool where you do not appear at all.
  • PortfolioEvery keyword EOMA holds for your brand, what the list is worth in clicks, and the controls to add, pin or set aside keywords yourself.
  • Rank trackingThe keywords your plan measures on Google every week, where each one sits today, and which ones have never been found at all.
  • CompetitorsChoose which rival websites EOMA follows week to week, see where each one outranks you, and read the pages winning the keywords you want.
  • Web analyticsYour real website traffic from Google Analytics — who arrived, where they came from, and how many of them were sent by an AI assistant.
  • Search ConsoleWhat people typed into Google before they saw you — every query, page, country and device, across five Google search surfaces.
  • Social listeningWhat people say about your brand on social, read the way an AI engine reads it — what is at risk, what is working, and who carries the most weight.
  • ActionsThis week's list of fixes as one table, cut by whose turn it is, with one button that hands a job to EOMA and a way to do it yourself.
  • Brand indexThe canonical record of facts about your brand that AI engines read — confirm what EOMA found, correct what it guessed.
  • What's newEvery feature added to EOMA, newest first. Where to check what changed before you assume a screen is broken.

Connections

Connecting the accounts EOMA reads from and publishes to.

  • Google Analytics 4Connect the Google account that owns your GA4 property, then pick the property — both steps, or the connection returns nothing.
  • Google Search ConsoleConnect the Google account that verified your site, then choose which site to report on — the site picker does not open by itself.
  • Google DriveA one-click Google connection that lets EOMA create documents in your Drive — and cannot open anything already in it.
  • WordPressConnect your WordPress site so EOMA can publish the pages, posts and files it writes for you, instead of handing you a file to paste.
  • GitHubConnect the repository your website is built from. EOMA opens a pull request you review and merge — it never writes to your main branch.
  • VercelConnect Vercel so EOMA can publish redirects at the CDN and find the repository the rest of your site is built from.

Settings

Your plan, your brand, your account, and what we do with your data.

  • Plan and usageWhat you are paying for, how much of this week's allowance you have left, and what changes the moment you upgrade.
  • Brand profileThe six fields that decide which questions EOMA asks the AI engines on your behalf — and therefore what every other screen can measure.
  • IntegrationsThe one screen where you connect your analytics, your website and your publishing tools — and the map of which guide to open for each.
  • AccountYour sign-in email, your password, the language EOMA operates in, and the optional second step at login.
  • NotificationsWhat EOMA sends you today, and why there is nothing to configure here yet.
  • PrivacyThe personal data EOMA holds for billing, the marketing messages you can switch off, and the two different ways to have data deleted.

Concepts

The handful of ideas the rest of the documentation assumes you know.

  • How your visibility is scoredYour AI Visibility score is eight separate measurements, blended. Here is what each one asks, and why a citation you earned is worth more than one you were handed.
  • What a run isEOMA puts your questions to four AI engines on a schedule. Here is why the same question is asked over and over, and why one run never proves anything.
  • Why your prompts matterYour prompts are the questions EOMA puts to the AI engines. What you write in your brand profile becomes those questions — and the wrong question measures the wrong thing.
  • Competitors and share of voiceShare of voice is your slice of every brand the AI engines named. EOMA shows two competitor sets — the ones the engines chose, and the ones you did.
  • The life of an actionAn action starts as a recommendation, gets started, worked, drafted, approved and published. Here is every state it can be in and whose turn it is.
Every page is also served as Markdown — append .md to any URL. The whole set is at /docs/llms-docs.txt.