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What EOMA does, and what you do
An honest division of labour — what runs without you, what needs your approval, and what EOMA cannot do at all.
In 10 seconds
- Measurement is fully automatic. It runs on a schedule and needs nothing from you after setup.
- The work is produced for you, but publishing it is a decision you make, every time.
- Some things EOMA cannot do at all — and the board says so rather than pretending.
The short version
EOMA is closer to "does the work" than "gives you a dashboard", but the honest answer has a boundary in it and the boundary is worth understanding before you buy.
Automatic, forever, without you: asking the engines, reading the answers, scoring them, tracking competitors, finding the gaps, and keeping your board of what to do current (on Growth and above, with new actions written every week from those gaps). You could ignore EOMA for a month and come back to a full history and a current board.
Automatic once you say go: producing the actual work. Press Start on an action and an agent researches it, drafts it, and brings it back finished. Most weeks that is a real page, a schema block, a correction — not an outline.
Always yours: deciding whether it goes live. EOMA will not publish to your site without you approving that specific piece and choosing the destination. On a repository it opens a pull request and stops; merging is yours.
Never EOMA's: anything that needs a person in the world. Calling a supplier, getting listed in a trade directory that requires a phone verification, changing your prices, getting a journalist to write about you. Those appear on your board under a header that says EOMA cannot do them, with the steps written out.
The rough shape: EOMA removes the finding out and most of the making, and leaves you the deciding and the doing things in the world.
How it works
What runs with no input from you at all
| How often | |
|---|---|
| Asking your questions to four AI engines and recording the answers | Every 3 days on paid plans |
| Scoring those answers across eight axes | After every collection |
| Folding competitor names, tracking who the engines cite | Continuous |
| Weekly search-results checks on your tracked keywords | Weekly |
| Social listening on X and LinkedIn (Growth and above) | Weekly |
| Writing new actions from your measurements and topping the list up (Growth and above) | Weekly |
| Emailing you when something needs your attention | As it happens |
What needs one click from you
- Start on an action — spends one done-for-you execution, irreversible.
- Answering a question the agent asks when it hits a fact only you have.
- Approving a draft and choosing where it goes: live on your site, or as a pull request you review line by line.
- Merging a pull request, if that is the destination you chose.
What is entirely yours
- Setup accuracy. Your website, competitors, markets and industry. These are what your question set is written from, and nothing downstream can correct a wrong answer here.
- Reading your question set once and fixing it. EOMA writes it; only you know whether it covers your second product line or your second market.
- Connecting your accounts. Google Analytics, Search Console, your CMS or repository. Each one is a sign-in style approval, not a configuration project.
- Actions EOMA cannot ship. Anything requiring a phone call, a signature, a relationship, or a change to something EOMA has no access to.
- Judgement about your own business. EOMA will tell you a directory out-ranks you on a buying question. Whether that is worth your week is your call.
What this means for you
You do not need an engineer, and you do not need a marketing team. The connections are sign-in approvals; the output arrives as drafts to approve rather than code to deploy. Almost every EOMA customer is a founder without an in-house marketing function — that is who the product is shaped for.
But you do need about an hour in week one. Setup, reading your question set, and connecting one publishing surface. Skipping the second of those is the single most common way people end up with months of measurement pointed at a market adjacent to their own.
And you need roughly one decision a week after that. Your plan lets EOMA run three done-for-you jobs at a time on Growth, and a seat frees as each one finishes; on Starter it gives you three in total, which do not renew. Realistically that is a weekly appointment of fifteen minutes: read the board, start the one that matters, approve last week's draft — on Starter, the starting part happens three times in all.
Do not expect EOMA to close the loop on your repository yet. When you merge a pull request, nothing in EOMA notices automatically — the row stays In progress until someone closes it. This is a known gap being worked on, and it is the one place where the hand-off is genuinely rougher than it should be.
The measurement is worth something even if you never start an action. Knowing which questions you lose, and to whom, is a real input into decisions EOMA has nothing to do with — pricing, positioning, which market to enter next.
Common misunderstandings
| People assume | Actually |
|---|---|
| "This is an analytics product, so I have to interpret it myself." | The recommendation list is the interpretation. The screens exist so you can check the reasoning, not so you can do the reasoning. |
| "It is an autopilot, so I can leave it running." | Measurement runs unattended; work does not. Nothing is produced until you press Start, and nothing is published until you approve. |
| "It will publish things to my site without asking." | It cannot. Approval names the specific piece and the specific destination, and the live-site path asks you to confirm that visitors will see it immediately. |
| "If EOMA cannot publish it, the work is wasted." | Every draft exports as Markdown, HTML or PDF, or copies as a prompt. You can apply it by hand and mark the row done. |
| "The recommendations are generic content-marketing advice." | On Growth and above, the weekly ones are generated from your own measured gaps: a specific question you lost, to a specific competitor, on a specific engine. Starter's board holds a fixed set of six routines instead. |
| "I can hand this to an agency and stop thinking about it." | You can, and several customers do. The setup accuracy and the weekly approval still need somebody who knows the business. |
Related
- Your first week — what that hour actually looks like
- The life of an action — the approval loop in detail
- Plans and limits — how much work per week you are buying