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Your brand on Google

Available on growth, enterprise

What Google actually shows when someone types your brand name — the AI answer, the sources behind it, and every result on the page.

#In 10 seconds

• This is a real search for your brand name, run from your own market, kept exactly as Google returned it.
• One badge under the answer tells you the thing that matters most: whether Google used your own website to describe you, or wrote about you from other people's pages.
• It refreshes about once a week. The date beside the market tells you when Google actually answered — never when the page was loaded.

#Before you start

• Your brand needs a Growth plan or higher. On Starter and on the free plan this page shows a lock. See Plan and usage.
• Your website address must be saved in your brand profile. That address is what EOMA compares against Google's sources — without it, the "did Google use your site" badge has nothing to match. See Brand profile.
• Your first capture must have run. It completes within 24 hours of setup, then repeats weekly.

#Steps

#1 — Open it from the left sidebar

┌─ sidebar ─────────────────────┐
│ ▾ AI Visibility               │
│     AI Provider Visibility    │
│   ● Your Brand on Google  ←   │
│ ▸ SEO                         │
└───────────────────────────────┘

#2 — Check which market you are reading

The pill at the top of the page names the country and language the search was run from. If you sell in more than one country, that pill becomes a dropdown — pick the market you want.

┌──────────────────────────────┬───────────────────────────────┐
│ 📍 Turkiye · tr        ← pick│ Google answered 12 Aug · 2d ago│
└──────────────────────────────┴───────────────────────────────┘

Google answers the same brand name differently in different countries. One EOMA brand asked from Turkiye got a flights module and one result of its own; the same name asked from Germany got a full AI answer and two. The wrong market gives you a true answer to a question none of your customers asked.

#3 — Read the badge under the answer

Skip to the coloured line below Google's answer before you read anything else. Green means Google quoted your website. Amber means it described your business without opening your site once. That single line decides what you do next.

#What you'll see

#The market pill and "Google answered date"

Side by side at the top. The date is the moment Google produced this answer, and the "2d ago" beside it counts from that moment.

#"N daily snapshots kept for this market"

A small line under the pill, shown once you have more than one capture. EOMA keeps every past answer, so you can see how Google's description of you changed.

#"What Google's AI says about you"

The largest block on the page. Your brand name appears as a chip on the right — that is the search that was run. Below it is Google's answer, word for word, with the small numbered circles Google uses to cite its sources. Each circle opens the page it came from.

#The badge, and "Other sites inside your own answer:"

Directly under the answer: either "Google used your own site to write this answer" or "Google wrote this about you without using your site once". Under that, the other websites Google read while writing about you.

#"Where it got this"

The right-hand column. Every source Google used, as a card with the site name, the page title and a line of the text taken from it. Your own site is marked with a star and a green tint. Four are shown; "Show all N" opens the rest.

#"Your results page"

A screenshot of the real page. Click it to expand.

#"Your brand card on Google"

The box with your logo, description and links that Google shows beside search results for established brands. If you do not have one, this panel turns amber and says so.

#"What people ask about you"

Google's own suggested questions on your name. If any of them are about whether you are trustworthy, the panel turns amber and counts them.

#"Who owns your name"

Every result on a search for your brand name, in order. Yours are green, complaint and review sites are amber, everything else is plain.

#"Everything else Google showed"

Chips naming the other blocks that appeared — maps, news, videos, images, forum discussions — with a count for each.

#Reading the numbers

"Google answered 12 Aug · 2d ago". Two days ago is normal. This page refreshes weekly, so anything up to about seven days is the schedule working. Past that, see the last row of the table below.

"Google wrote this about you without using your site once". Google described your business from other people's pages, so everything a customer reads about you was written by someone else. The fix is on your own website: clear answers to the questions in the panel below, on pages Google is allowed to read.

"3 of the top 20 results on your own name are yours". Seventeen of the first twenty things a person sees when they search your name belong to somebody else — directories, marketplaces, review sites, competitors. Every extra page you own on your own name is one fewer chance for a customer to leave through their link.

"2 of these 8 are trust questions". Two of the questions Google suggests about you are people checking whether you are legitimate. A page that answers that plainly, in your own words, is usually worth more than anything else you could write that month.

A source card count, for example "Show all 9". Google read nine pages to describe you. If none of them are yours, those nine sites are shaping your reputation — and getting mentioned on any one of them moves you.

#When it goes wrong

#Related

• Web presence — the checks that decide whether Google and AI engines can read your site at all
• AI provider visibility — the same question across ChatGPT, Claude, Gemini and Perplexity