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Opportunities

The Google keywords you can win next — ranked 4 to 20 today, plus the biggest gaps in your pool where you do not appear at all.

#In 10 seconds

• The first table is the short list: you already rank 4–20 there, so a better page moves you, not a new one.
• The second table is whitespace — real gaps in your own pool, worth checking for fit before you write.
• A position with a dotted underline was measured weeks ago and has not been found since.

#Before you start

• Your keyword list and first Google scan must be in place. Both are set up for you — see Portfolio.
• Nothing else. Every plan opens this screen. Your plan sets how many keywords get a full search-results page fetched each week, which is what fills the Who leads column. See Plans and limits.

#Steps

#1 — Open SEO → Opportunities

┌─ sidebar ──────────────┐
│ ● SEO                  │
│     Share of Voice     │
│     Opportunities ← click
│     Portfolio          │
└────────────────────────┘

#2 — Work the first table from the top

The rows are already ordered by opportunity score. The top row is the recommendation; the priority bar on the right shows how far each row sits below it.

#3 — Check the second table for fit before writing

Whitespace rows are ranked by demand and winnability, not by whether they suit your business. Some are genuine gaps, some are off-theme. You are the one who can tell them apart.

#What you'll see

#"Search opportunities" and the big "Striking distance" number

The title strip, then a large count with keywords one push from page 1 beside it, and a sentence naming both that count and the whitespace count.

#The four-column rail — "Measured", "Holding top-3", "Striking (4–20)", "Whitespace"

Under the headline, describing the whole keyword set rather than the rows shown.

#"Quick wins — striking distance"

The main card. A table of up to twelve rows: Keyword, Google, AI, You, Who leads, Priority. Under it, one or two lines owning up to what the table cannot tell you.

#"Whitespace — the biggest gaps in your pool"

The second card, up to eight rows, same columns. Its opening line changes with your data: where the top row has real volume it reads as demand, and where the pool is thin it says so and quotes its own largest number.

#The footnote and "← Back to share of voice"

Bottom left explains the score; bottom right returns you to Share of voice.

#Reading the numbers

Striking distance — for example 405. Four hundred and five keywords where you already rank between 4 and 20. You have proven Google finds you relevant there, so the work is improving a page rather than earning a position from nothing. Only the top twelve are listed; the count speaks for all of them.

"Measured" — for example 518. Keywords we hold rank data for. Not the number your plan tracks weekly — that one is on Rank tracking and is smaller.

"Holding top-3" — for example 27. Already won. They are counted here and deliberately not listed, because a position you hold is not an opportunity, it is something to defend.

"Whitespace" — for example 96. Keywords where you are not in the top 20 at all. Ranked by demand multiplied by winnability, so the top of this list is the biggest gap inside your own pool — which on a small pool can still be a small number. The card says which of the two you are looking at.

"of which N unconfirmed" under Striking. Those positions were last seen more than three weeks ago. The weekly check has looked since and not found them, so treat them as history rather than as today.

A dash in the Google column instead of 0. Google reported no measurable volume, which is not the same as no demand — roughly nine in ten keywords fall under every volume tool's floor. A zero would be a small lie in a column about demand.

The teal number in the AI column. Monthly answer-engine demand for that keyword. Cross-channel context; it does not enter the score.

A position with a dotted underline — for example #14. Your rank, last measured more than 21 days ago. The weekly check only returns keywords your domain holds in Google's top 100, so three misses in a row means three checks looked and did not find you. The row stays and stays sorted — an old measurement is still the best evidence we have — but it is marked so you do not act on it as current.

Under the keyword: learn · KD 34 · /villa-kiralama. The search intent, the keyword difficulty (0–100, lower is easier) and the page of yours that actually ranks. That last part is the useful one: your homepage ranks 14 is an instruction to build the page, where you rank 14 is only a number.

"not checked" in the Who leads column. We hold your position but never captured the full results page, so we cannot say who is above you. That is different from a dash, which means we looked and no relevant competitor was there. Pinning a keyword on Portfolio brings it into the weekly full-page sweep.

The Priority bar and its number, 0–100. How this row scores against the single strongest opportunity on the screen — 100 is the best row, 40 is a bit under half as attractive. The score is demand (compressed, so a 100,000 keyword is not a hundred times a 1,000 one) × winnability × intent, with buying intent weighted above informational.

#When it goes wrong

#Related

• Portfolio — pin a keyword to bring it into the weekly full-page sweep
• Rank tracking — what your plan measures every week
• Share of voice — how much of the market these positions are worth