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Plans and limits

What the free plan, Starter, Growth and Scale include, and which numbers are the ones that actually bind.

#In 10 seconds

• Three paid plans: Starter $49/month, Growth $99/month, Scale $249/month. Billing is monthly or yearly; a year costs ten months (two months free).
• The free plan asks for no card; a paid plan is charged the day you choose it, and you get the plan you chose.
• The limits that bind in practice are tracked questions, tracked keywords, and how many actions EOMA does for you.

#The short version

EOMA prices on how much measurement you want and how much work you want done for you. Everything else (the reports, the integrations, the onboarding, the action board) is on every plan, though what lands on the board grows with the plan. One integration is the exception: Google Search Console starts at Starter and is not on the Free plan. Google Analytics and the five publishing connections (WordPress, HubSpot, Wix, GitHub, Vercel) are on every plan, Free included.

Larger scopes are agreed with the team — contact support@eoma.ai.

Three surfaces are Growth and above: social listening, the deep AI-citation analysis (source map, freshness and opportunity gaps), and Your Brand on Google. Starter is a paying plan that sees a lock on those, deliberately.

#How it works

1. The free plan needs no card. You sign up, verify your email, and the first measurement runs on the free plan: 16 questions a month on ChatGPT, refreshed every two weeks, 100 keywords (10 of them checked in Google every month), and two jobs EOMA does for you in total. Moving to a paid plan charges the card that day; the plan you pick is the plan you get.

2. Question limits cap how many are active, not how many you own. Your plan's number is the ceiling on active questions: 16 on the free plan, 30 on Starter, 100 on Growth, 200 on Scale. Switching one off frees a slot, and a switched-off question keeps every answer it ever earned. Your own hand-written questions have a separate pool of 100 per brand, the same on every plan, because that is a size limit rather than something you are being sold.

3. Keywords have two different caps and both are visible. The pool cap is how many keywords your brand may hold: 100 on the free plan, 200 on Starter, 2,000 on Growth, 4,000 on Scale. The tracked cap is how many get a full search-results check: 10 on the free plan and 25 on Starter, checked every month; 50 on Growth and 100 on Scale, checked every week. That second number is also the cap on how many keywords you may pin, because a pin spends from the same budget rather than adding to it. The portfolio screen quotes it back to you as "N of 50 pinned".

4. Done-for-you executions are seats on Growth and Scale, and a fixed total on Starter. Growth's limit is a concurrency cap and nothing else: three done-for-you jobs may run at the same time, and a seat frees the moment one of them reaches done or you remove it. Scale holds six. There is no weekly quota to run out of and nothing refills on Monday — over a quiet month you can start as many as you like, three at a time. Starter gets three in total: they do not renew, and once they are spent EOMA does no further done-for-you work on that account. When the meter reads 3 / 3, every seat is busy. One exception, for a short while: work that was already in flight before 2026-09-08 does not take a seat, so you may see more rows in progress than you have seats. That is expected, and it ends as those jobs finish.

5. The board is not metered. On Starter it holds six fixed tasks, each coming back on its own schedule; Growth and Scale add three more checks and new actions every week from what EOMA measured. What is metered is EOMA doing the work for you. You can work any row yourself and mark it done at no cost.

6. Your AI measurement refreshes every week on every paid plan — four runs a month, each asking a quarter of your questions, so your monthly question budget is spread rather than spent at once and every question you track is asked once a month. On the free plan it refreshes every two weeks. Search-results tracking refreshes every week on Growth and Scale and every month on Starter and the free plan; social listening, on Growth and Scale, refreshes every week.

#What this means for you

Pick your plan on questions and listening, not on price. 100 questions is a real set for a single-market business with one product line. If you sell in three countries or have several distinct product lines, 100 questions will each be covering too much ground and your numbers will be thin. That is the reason to be on Growth, more than the social listening.

If you are on Starter or the free plan and a screen shows a lock, that is intentional. Social listening, the AI source map, freshness, opportunity gaps and Your Brand on Google are Growth features.

Starter's three executions do not renew — spend them on what matters most. On Starter, EOMA carries out three actions for you in total, not three at a time. Plan to spend them on the highest-value items and do the rest yourself: every action's detail copies its instructions as a prompt for your own AI, and the board itself is not metered. Growth's three seats are what turn done-for-you work into a running habit: as one job finishes, the next one starts.

Watch the tracked-keyword number, not the pool number. The pool is how many you may hold; the tracked set is how many are actually being checked, and it is much smaller. A keyword in your pool but not in your tracked set is not being measured.

A year costs ten months. If you plan to stay for a year, paying yearly is the cheapest form of the same plan.

#Common misunderstandings

#Related

• Plan and usage — your current plan, your usage, and where to change it
• The life of an action — what a done-for-you execution actually buys
• Why your prompts matter — how to spend your question allowance well