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ChatGPT Ads

Available on starter, growth, scale, enterprise

Run ads in ChatGPT from your own OpenAI ad account. Everything is created paused; money moves only when you launch a campaign yourself.

#In 10 seconds

• You connect your own OpenAI ad account. The ads, the budget and the bill stay in that account; EOMA creates and manages campaigns in it for you.
• Every campaign is created paused. Nothing is spent until you press Launch and confirm the daily amount on the screen that follows.
• The page shows the questions your buyers ask ChatGPT, your spend by day, and one card per campaign with one button: pause, resume or launch.

#Before you start

• A Starter, Growth, Scale or Enterprise plan. On the free plan the page shows an upgrade door instead. See Plan and usage.
• Only the brand's owner can connect an account or change a campaign. Team members can read the page.
• An OpenAI ad account. If you do not have one yet, the page walks you through opening it (step 1 below).
• A company card for OpenAI. OpenAI does not accept Turkish lira, so the account runs in another currency, such as US dollars.

#Steps

#1 — Open ChatGPT Ads and follow "The way to your first campaign"

ChatGPT Ads sits in the sidebar under Visibility.

┌─ sidebar ─────────────┐
│ Visibility            │
│   …                   │
│ ● ChatGPT Ads   ← here│
└───────────────────────┘

If no account is connected yet, the page shows five steps in order. The first four happen at OpenAI: Open an ad account, Verify your identity, Brand review, Add a payment method. Pick the currency and time zone carefully: OpenAI does not let you change them later.

#2 — Connect the key

In OpenAI's Ads Manager, create an API key in the account settings. Paste it into OpenAI Ads API key and press Connect the key. This key can spend money in your ad account, which is why EOMA never starts spending unless you launch a campaign yourself.

#3 — Create a campaign

Press Create your first campaign (or New campaign later). It opens in three steps — Where it shows, What it says, How much it spends — with a preview of the ad as ChatGPT shows it. The last button is Create, paused.

#4 — Launch it when you are ready

On the campaign, press Launch. A confirmation screen shows the daily amount and what it means over a week. Only Launch the campaign on that screen starts the money.

#What you'll see

#The account checks — "Ad account", "Brand review", "Account review"

Before your account can run ads, OpenAI reviews it. While a check is still open, this is the first thing on the page, with its state: In review, Approved or Rejected. Identity verification and the payment method appear here only if OpenAI reports a problem with them.

#"Your account is ready to run"

When the checks have passed and you have no campaign yet, this invitation leads to your first campaign.

#The period's numbers — "Last 7 days", "Last 28 days", "Today"

The period menu sits on this section. All amounts are in your ad account's currency.

• On a computer: Impressions, Clicks, Spend, Click-through rate and Cost per click, plus Conversions and Cost per conversion once measurement works.
• On a phone: one card with the spend as the main figure and one bar per day beside it, then Clicks, Cost per click and, once measurement works, Conversions.

#"Campaigns"

Each campaign shows its name, its state (Live, Paused or Archived), its budget and what it spent this period.

• On a computer it is a table. A paused campaign's row offers Launch.
• On a phone each campaign is a card with one button. Live: Pause stops the spending in one tap. Paused and launched before: Resume asks once, with the daily amount, before the spending starts again. Paused and never launched: Launch opens the confirmation from step 4.

Press a campaign's name to open its details: the budget (you can change it), the conversations the ad is shown in, the ad's text, title, page and picture. Archive is in the "…" menu. It is OpenAI's delete and cannot be undone, so it asks first.

#"What your buyers ask ChatGPT"

The purchase-intent questions EOMA follows for your organic visibility. An ad adds a second place in those same conversations, right under the answer.

#"Your account"

Your ad account's name, currency and time zone, the measurement status, and Disconnect. On a computer this sits at the top of the page; on a phone it is the Your account row at the bottom, which opens a sheet.

#Reading the numbers

#When it goes wrong

#Related

• AI provider visibility — the organic side of the same questions.
• Actions — on Growth and above, a weekly card can propose a ready campaign.
• Plan and usage — which plans include ChatGPT Ads.