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Brand profile

The six fields that decide which questions EOMA asks the AI engines on your behalf — and therefore what every other screen can measure.

#In 10 seconds

• What you write here is turned into the questions EOMA asks ChatGPT, Google and the other engines about your market.
• A vague description produces vague questions, and vague questions produce a score that is not about your business.
• This is the one screen where twenty minutes of your own writing changes every other screen.

#Before you start

• A brand must be selected. With no brand active the panel says "No active brand selected."
• Have your website address to hand, and know which countries you actually sell in.
• Nothing else is required. You can fill this in on day one and improve it later.

#Steps

#1 — Open Settings, then Brand Profile

┌─ Settings ───────────────┐
│  WORKSPACE               │
│    Plan & Usage          │
│  ● Brand Profile  ← here │
│    Integrations          │
└──────────────────────────┘

#2 — Fill the fields top to bottom

Every field with a small ⓘ next to its label opens a panel showing what that field is used for, what a good answer looks like, what a bad one looks like, and a worked example. Read the one on Description before you write yours.

#3 — Press "Save Changes"

The button sits top right and briefly changes to "Saved". Name and Description are required; leaving either empty blocks the save and marks the field in red.

#4 — Press "Re-analyze" after a meaningful change

Next to Save. It re-reads your website and knowledge base and rebuilds what EOMA understands about your business. A progress panel opens while it runs. Use it after you change your website address, rewrite the description, or add a substantial document — not after fixing a typo.

#What you'll see

#The header — "Brand Profile", with "Re-analyze" and "Save Changes"

#"Business Info" — Name and Description

Name is the identity used everywhere in the product and in the questions asked about you. Description is a free-text box that grows as you type.

#"Website"

One address field. Typing example.com and clicking away turns it into https://example.com for you.

#"What's your service area?"

Four choices: Single location / neighborhood, City-wide, Country-wide, Global / multi-country. Choosing either of the first two opens a city box — type a city or district and press Enter to add it as a chip.

#"Market Locations"

"Select the countries or regions where your business operates." Opens a picker where you choose countries by region or by search, and confirm with Apply.

#"Known Competitors"

"Competitors you already know about — helps us find more like them." This list is read-only here. It shows the rivals currently tracked, with a line telling you how many, and points you to the Share of Voice card in AI Visibility to add or remove one. That is the only place editing happens.

#"Knowledge Base"

Two panels: files you upload (PDF, DOCX, TXT, MD) and blocks of text you paste in with a title. Each item saves on its own the moment you add it — there is no separate save step for this section.

#Reading the numbers

There are no metrics on this screen. There is one number, and one consequence chain that matters more than any number in the product.

"Tracking 19 competitors." The count of rivals EOMA compares you against on every AI answer it collects. Nineteen is a healthy list for a normal market; a count of zero means Share of Voice has nothing to rank you inside, so that screen will look empty until the list fills. The list grows on its own as EOMA discovers rivals, so a low number on a new brand is normal rather than broken.

Why a thin profile produces weak measurement. When EOMA builds the set of questions it will ask the AI engines, it hands the generator exactly five things from this screen: your name, your description, the domain taken from your website address, your market locations (which also decide which language each question is asked in), and your competitors. Nothing else about your business reaches that step. So:

• A description reading "We do marketing" produces generic questions that any agency in the world would also match. Your brand then fails to appear in the answers, and the score is honest about a market you were never really measured in.
• A description naming what you sell, to whom, and where — "a specialty coffee roaster in Austin sourcing single-origin beans for remote workers" — produces questions real customers actually ask, and a score you can act on.
• An empty website field means EOMA has no domain to look for in the sources of an AI answer. Citation counts, Opportunity gaps and Your brand on Google all compare against that domain, so they have nothing to compare.
• Empty market locations means no country and no language context. For a Turkish business that is the difference between being measured in Turkish, where your customers ask, and in English, where they do not.

The cap on how many questions get built comes from your plan, not from this screen: 30 on Starter, 100 on Growth, 200 on Scale, 400 on Enterprise. A better profile does not buy more questions — it makes the ones you have worth asking.

#When it goes wrong

#Related

• Why prompts matter — how a description becomes a question asked to an AI engine
• Share of Voice — where competitors are actually added and removed
• Your first week — the order to do this in