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Google Search Console

Connect the Google account that verified your site, then choose which site to report on — the site picker does not open by itself.

#In 10 seconds

• Connecting is two steps: sign in with Google, then click Select Site. Unlike Google Analytics, the site list does not open on its own. You can tick up to five properties, and press Edit to change them later.
• Your site must already be verified in Google Search Console. EOMA can only offer sites that Google already confirms you own.
• Search Console reports in whole days and runs two to three days behind. It is never a "what happened this morning" tool.

#Before you start

• You must be the owner of this brand in EOMA. Everyone else sees "Owner only". See Integrations.
• Your website must be verified in Google Search Console already — that is Google's own check that you control the domain, done at search.google.com/search-console. EOMA cannot verify a site for you and cannot add one.
• You need the Google account that holds that verification. It is frequently the developer's or the agency's account, not the one you read email with.
• Starter or higher. Search Console is not part of the Free plan. On Free its card shows a lock and Upgrade your plan instead of Connect. See Plans and limits.

#Steps

#1 — Open Settings → Integrations

┌─ Settings ───────────────────┬─────────────────────────────────────┐
│    Plan & Usage              │  Analytics & Search                 │
│    Brand Profile             │  ▮ Google Analytics 4               │
│  ● Integrations       ← here │  ▮ Google Search Console  [Connect] │
│                              │  ▮ Google Drive                     │
└──────────────────────────────┴─────────────────────────────────────┘

Second card in the Analytics & Search group.

#2 — Click Connect and sign in

Your browser leaves EOMA for Google. Google asks you to approve one thing:

View Search Console data for your verified sites

Read-only, and it is the only permission requested. As with every Google connection here, the approval screen appears each time even if you have approved before.

If the browser is already signed in to the wrong Google account, use Use another account on that screen. This is the failure that costs people the most time: the connection completes happily against an account that has no verified sites, and the next step then shows an empty list.

Google returns you to Settings → Integrations.

#3 — Click Select Site

Nothing opens by itself. The card now reads:

Google Search Console          [ Select Site ]    Disconnect
                                     ↑ you must click this

Pressing it opens a list of the sites the account you signed in with has verified:

┌─ Select Search Console properties ─────────────────────────┐
│  ☑  https://www.acme.com/        ◉ primary    siteOwner    │
│  ☑  sc-domain:acme.com           ○            siteOwner    │
│  ☐  https://shop.acme.com/       ○            siteFullUser │
│                                  [ Cancel ]  [ Save 2 ]    │
└────────────────────────────────────────────────────────────┘

Tick every property that belongs to this brand — up to five — then press Save. EOMA checks with Google that each one really is verified for this account before saving, so an invalid choice is refused here rather than silently breaking your reports a week later. If any one of them fails that check, nothing is saved.

Primary is the property your dashboard opens on, and the one EOMA's weekly SEO analysis reasons about. The others are collected too and you can switch to any of them from the Search Console page.

Why you might want more than one. https://www.acme.com/ and sc-domain:acme.com are different entries in Google covering different things: a URL-prefix property is blind to every other host you own, so if your blog lives at blog.acme.com none of its searches appear in that property at all. Selecting both is how you see all of it.

Changing your mind costs nothing. Press Edit on the connected card and re-pick. Adding a property also makes EOMA go back and claim that property's history from Google, which it keeps for 16 months.

#What you'll see

#The card, before you connect

The provider name and a Connect button.

#The card, after Google but before you choose

A Select Site button and a Disconnect. This state looks connected and reports nothing. Finish step 3.

#The card, once a site is chosen

Google Search Console    https://www.acme.com/     Edit    Disconnect

The site address itself is the label, so you can confirm at a glance that you picked the right one. With several selected, the label names the primary one and counts the rest:

Google Search Console    sc-domain:acme.com · +2 more    Edit    Disconnect

Edit reopens the picker with your current choice already ticked, so you can add, remove or re-assign primary without disconnecting.

#"Owner only"

Shown instead of any button when your role on this brand is not owner.

#Where the data actually appears

SEO → Web Analytics in the left sidebar, in the Search Console section below the traffic charts. See Web analytics.

Search Console is a separate connection from Google Analytics and does not depend on it. If you connect only Search Console, that section still fills in — the Google Analytics part of the screen will show its own "connect" message above it, and that is expected rather than an error.

EOMA reads Search Console live each time the screen is opened. Nothing is stored.

#Reading the numbers

The access level beside each site — for example siteOwner. Google's own word for what your account may do with that site. Anything listed here can be read by EOMA; siteOwner means you verified it, the other levels mean somebody granted you access. It is shown so that, when two similar entries appear, you can tell the one you control from the one you were merely invited to.

Two entries for what looks like the same website. https://www.acme.com/ covers exactly that address and prefix. sc-domain:acme.com covers the whole domain including shop., blog. and both http and https. If you have the domain entry, pick it — it is the more complete picture. Picking the narrow one is not an error, it just under-reports anything on another subdomain.

Why Search Console figures on Web Analytics stop short of today. Google publishes this data in whole days and lands two to three days behind. Ask the screen for the last 24 or 48 hours and the Search Console section quietly reports the last 7 days instead and says so — because a shorter window there would always be empty, not because something failed.

#When it goes wrong

#Related

• Web analytics — the screen this connection fills
• Google Analytics 4 — the other half of the same screen
• Your brand on Google — what Google's AI answers say about you