# Web presence

> A scan of your website from an AI crawler's point of view — what it can read, what it cannot, and what is missing. Weekly, plus a re-check button you can press once a day.

Source: https://eoma.ai/docs/pages/web-presence
Product: EOMA — AI search visibility for brands (https://eoma.ai)
Last updated: 2026-08-29

---
## In 10 seconds

- Around thirty checks run against your site every week, grouped into what AI needs to *reach* you and what it needs to *trust* you. **Fixed it? Check again**, top right, re-runs all of them on demand — once a day, about a minute each time.
- Each check reads Complete, Partial, Missing or one of four other states, with a count above each group. A check you have already fixed since the last scan is marked **Not re-measured** until you re-run it.
- The badge at the top is decided entirely by the foundational group. One missing item there is enough to keep it off Healthy.

## Before you start

- Nothing to switch on. The first scan runs during setup, then repeats weekly on
  every paid plan.
- On the free plan the weekly repeat does not run: the re-check button is how you
  refresh, and it can be pressed once every 30 days (once a day on a paid plan).
- Your website address must be saved in your brand profile — that is the site the
  scanner visits. See [Brand profile](/docs/settings/brand-profile).
- Most of what this page reports is changed on your own website, not inside EOMA.
  See [What EOMA does and what you do](/docs/start-here/what-eoma-does-and-what-you-do).

## Steps

### 1 — Open AI Provider Visibility and find the audit strip

This page has no sidebar entry of its own. It is reached from the card near the
bottom of the AI Provider Visibility screen.

```
┌─ AI Provider Visibility ─────────────────────────────┐
│  …                                                   │
│  WEB PRESENCE AUDIT                                  │
│  See your web presence technical checklist           │
│  21 of 32 checks complete · 6 partial · 5 missing    │
│                            [Needs attention]         │
│                              View audit  →   ← click │
└──────────────────────────────────────────────────────┘
```

### 2 — Read the badge, then the group counts

The badge is a verdict on the foundational group only. The three counts above each
column tell you where the work is.

### 3 — Start with anything Missing in the first column

Work left to right. A missing item in "Foundational technical" can stop an AI
engine reading your site at all, which makes everything in the other columns
unreadable too.

## What you'll see

### "Web presence audit" and "Web presence signals"

The eyebrow label with an information icon, then the heading. The icon explains
what the scan covers.

### The health badge and "Last checked *date and time*"

Top right. The badge reads **Healthy**, **Needs attention**, **Critical** or
**Scan failed**. Beside it, the exact moment the scan ran.

### "Checked *N* days ago" and the re-check button

Page header, top right. How old this audit is, in days, and the button that
retakes it. One press per day; when you have used it, the line beneath names the
hour your next one opens. The scan takes about a minute and the page updates on
its own — you do not have to reload.

### "Your work is not in these numbers yet"

A banner above the checks, and it only appears when it has rows to point at. It
means you closed an EOMA action for one of the checks below *after* this scan was
taken, so those rows describe your site as it was before your fix. They carry a
**Not re-measured** chip. The chip does not claim the check now passes — we do
not know that until the site is read again.

### "Foundational technical"

The first column — the checks that decide whether an AI crawler can reach and
parse your site at all: `llms.txt`, `robots.txt`, AI crawler access,
`sitemap.xml`, Organization schema, sameAs links, Wikipedia, Wikidata, canonical
URL, OpenGraph tags, and three graded checks on your schema and llms.txt quality.

### "Authority + entity"

The second column — the checks that decide whether AI treats you as a credible,
specific business: FAQ, Article, Breadcrumb and LocalBusiness schema,
`mainEntityOfPage`, HTTPS, homepage response time, JS render requirement, hreflang,
favicon, RSS/Atom feed, security headers, and the graded content checks
(E-E-A-T signals, BLUF answer quality, topic cluster coverage, differentiator
visibility, page intent taxonomy, conversational query coverage, content
freshness).

### The count line above each column

"18 complete · 6 partial · 5 missing", with "· 3 other" added when checks came
back N/A or errored.

### Each check row

The check name on the left, its state on the right with a matching icon. States
are **Complete**, **Partial**, **Minimal**, **Outdated**, **Missing**, **Blocked**,
**Error** and **N/A**.

### "Scanned: *your site* · *N* pages crawled"

The footer. The exact address that was visited, and how many pages were read.

## Reading the numbers

**"21 of 32 checks complete · 6 partial · 5 missing".** Eleven of the things AI
engines look for on a website are absent or half-done on yours. Partial usually
costs less to fix than Missing — the thing exists and needs finishing.

**The badge, "Needs attention".** One or more foundational checks are not Complete.
That is the whole rule: **Healthy** requires every foundational check to be
Complete or not applicable, and **Critical** appears once three or more of the
essential ones are missing or blocked outright. A badge stuck on Needs attention
with only one missing item is not the same problem as one with eight — read the
column, not the badge.

**"AI crawler access — Missing".** Your `robots.txt` is turning away the crawlers
that ChatGPT, Claude and Perplexity use. Nothing else on this page matters until
that is fixed: an engine that cannot fetch your pages will describe you from other
people's sites instead. This is the single highest-cost failure in the list.

**"Organization schema — Missing".** Your site never states, in a form a machine
reads, what your business is called, where it is, and how to contact it. AI then
guesses from your page text, and guesses inconsistently.

**"Wikidata — Missing".** No structured entity exists for your brand. Wikidata
feeds Google's Knowledge Graph, which is what produces the brand card on
[Your brand on Google](/docs/pages/your-brand-on-google). Missing here and a
missing brand card there are usually the same problem.

**"llms.txt — Missing".** A short file that tells AI engines which of your pages
matter and how to describe you. It is new, cheap to add, and almost nobody in most
categories has one.

**"· 45 pages crawled".** The scanner read 45 pages of your site to reach these
answers. A low number on a large site can mean pages are not linked from anywhere
the crawler could follow — which means AI is not finding them either.

## When it goes wrong

| You see | Why | What to do |
|---|---|---|
| "No web presence audit yet — one will appear after the next scan." | Your brand has not been scanned. The first scan runs during setup. | If setup finished more than a week ago, contact support. |
| "Couldn't load the web presence audit. Refresh to try again." | The read failed. It does not mean the scan failed. | Refresh. If it repeats, contact support. |
| The badge reads "Scan failed" and there are no check rows | The scanner could not read your site at all — usually an unreachable address, a redirect loop, or a firewall blocking automated visitors. | Open the address in the footer in a private browser window. If it loads for you but not for the scanner, your host or security service is blocking it. |
| Only two columns, no "Content quality" group | The audit defines a third group, but no check is currently filed under it, so it does not render. The content-quality checks themselves still run — they appear inside the two columns you can see. | Nothing to fix, and nothing is missing from your results. |
| The count in the entry card says 26, the page shows more | The tooltip text predates six checks added in July. | Trust the column counts on this page. |
| A check reads "Error" | That one check could not complete — often a timeout on a slow page. | Press **Fixed it? Check again**. A single Error does not change the badge, so the weekly scan will also clear it on its own. |
| "One re-check a day" under the button | You have already re-checked in the last 24 hours. | The line names the exact time your next one opens. The weekly scan still runs regardless. |
| A row is marked **Not re-measured** | You completed an EOMA action for that check after this scan ran, so the state beside it describes your site *before* your fix. | Press **Fixed it? Check again**. Until you do, treat that row as unknown rather than as a finding. |

## Related

- [Your brand on Google](/docs/pages/your-brand-on-google) — what these signals produce, or fail to produce, on a real search
- [AI provider visibility](/docs/pages/ai-provider-visibility) — the screen this page is reached from
- [Actions](/docs/pages/actions) — where EOMA turns a missing check into work it can do for you