# Share of voice > How much of the clickable Google demand you hold on the searches you actually share with rivals — and which websites hold the rest. Source: https://eoma.ai/docs/pages/share-of-voice Product: EOMA — AI search visibility for brands (https://eoma.ai) Last updated: 2026-08-14 --- ## In 10 seconds - Share is measured only on keywords where a rival was actually captured — a search nobody else competes for is not a market. - The rivals listed here are the ones Google shows us. They are not the ones you chose to follow; that list lives on Competitors. - The bottom-right link is one of the only ways into your AI keyword portfolio. ## Before you start - Your keyword list must exist and your first Google scan must have run. Both are set up for you — see [Portfolio](/docs/pages/portfolio). - Competitor pages must have been captured on at least one of your keywords. Without that there is a coverage picture but no share, and the screen says so rather than inventing one. - No plan requirement. Every plan opens this screen; your plan sets how many keywords get a full search-results page fetched each week. See [Plans and limits](/docs/start-here/plans-and-limits). ## Steps ### 1 — Open SEO → Share of Voice ``` ┌─ sidebar ──────────────┐ │ ● SEO │ │ SEO summary │ │ Share of Voice ← click │ Opportunities │ └────────────────────────┘ ``` ### 2 — Read the big percentage together with the line under it The line under it names how many keywords the percentage was measured on. The two belong together — quoting the percentage without the count is the fastest way to mislead yourself. ### 3 — Work down to the two tables at the bottom *Where your visibility comes from* is what to defend. *Where you're losing — biggest gaps* is what to attack, and the column on its right names who is currently taking it. ## What you'll see ### "Search engine visibility" and the big "Share of Voice" number The title strip, then the headline percentage set large, sometimes with a green or red pill beside it reading *N pts vs last month*. Under it: how many keywords it was measured on, and a sentence putting the same figure in words. ### The five-column rail — "Measured", "Ranking", "Top 3", "Striking (4–10)", "Avg position" A row of five figures across the width of the screen, describing coverage rather than share. ### "Share of voice · where rivals are visible" and "Who shares your keywords" Side by side. A ring chart with your slice in mint and a legend naming every slice, then a list of the rival domains with their share and average position. Under the list, a line pointing at the Competitors screen. ### "Where your visibility comes from" and "Where you're losing — biggest gaps" Two tables at the bottom, six rows each, with the same columns: Keyword, Google, AI, You, and either Top rival or Who leads. ### The footnote and "View the full AI keyword portfolio →" Bottom left explains the AI column; bottom right is a link into your AI keyword portfolio at `/aeo/keywords`. That link matters — the AI keyword screen has no sidebar entry of its own, so this is one of the few doors into it. See [Keyword portfolio](/docs/pages/keyword-portfolio). ## Reading the numbers **Share of Voice — for example 10.1%, "of the 91 keywords where we can see rivals".** On those 91 searches, about one click in ten comes to you. The count is the honest part: if you are measured on 518 keywords but only 91 have a rival captured, this percentage describes those 91 and nothing else. A brand measured on its own uncontested keywords would read near 100% and mean nothing. **"▼ 7.2 pts vs last month".** The change is worked out on the keywords present in *both* months, then both months are recalculated on that shared set. Without that, adding or removing keywords would move the line exactly like a real loss. If fewer than five keywords are common to both months, no pill appears at all — a missing number is honest, a wrong one is not. **"Measured" — for example 518.** Keywords we hold a Google position for. This is **not** the number your plan pays for: that one is on [Rank tracking](/docs/pages/rank-tracking), and it is usually far smaller (25 to 100 depending on plan). Three different keyword counts exist across these screens and this one is the widest. **"Ranking" — for example 314 (61%), and "Top 3" — 27.** Of the 518 measured, you appear in the top 20 on 314, and hold the top three on 27. **"Striking (4–10)" — for example 46.** Forty-six keywords sit on page 1 but below the top three. These move with a better page rather than a new one. Note that the Opportunities screen uses the same word for a wider band, 4–20 — the two screens count different things under one label. **"Avg position" — for example #8.4.** Averaged across the keywords you rank on only, so it cannot be read as "how visible am I" on its own — pair it with Ranking. **The ring chart slices.** Your slice, up to five rival domains, and a grey *others* remainder — all shares of the same contested demand, so they add to 100. **A rival row — for example `sahibinden.com · 79 kw · 16.6% · #6.2`.** That domain shows up on 79 of your keywords, takes about seventeen clicks in every hundred, and averages position 6.2 where it appears. A domain must appear on at least **two** of your keywords to be listed — one shared keyword is a coincidence, and listing it made an unknown site outrank a real competitor. **▼ and ▲ beside a rival.** ▼ green means that rival is losing ground to you. ▲ red means they are gaining on you. The arrow describes their trend, not yours. **Missing platforms in the rivals list.** Instagram, YouTube, Wikipedia, job boards and forums are counted in the denominator — they really do take those clicks — but are kept out of the rivals list, because a site people search to find a job is not competing with you for a customer. **"6,600" in the Google column, a teal number in the AI column.** Monthly Google searches, then monthly answer-engine demand for the same keyword. The AI figure is context only; the share above is weighted by Google volume. ## When it goes wrong | You see | Why | What to do | |---|---|---| | "Your rankings are on the way" with a keyword count | Keywords are selected and the first Google scan has not run. It runs within 24 hours, then weekly. | Wait. If it still says this after two days, contact support — this screen cannot see when the last scan ran, so it cannot tell "not yet" from "ran and found nothing". | | "No Google rankings for *your brand* yet." | Nothing is in the monitored set at all, usually because the keyword list has not been built for your brand yet. That step is run by hand at EOMA. | Ask support to start it. | | The big number is `—` and the text reads "haven't captured competitor SERPs yet" | Your positions are mapped but no competitor page was captured, so there is no share to divide. | Nothing to fix. The coverage rail and both tables are still real. | | No "vs last month" pill | Fewer than five keywords are present in both months, or there is only one month of data. | It appears once two months share enough keywords. | | "Could not load SEO visibility." | The read failed. | Refresh; if it repeats, contact support. | | The rivals list shows six names while Competitors shows 0 | These are two different lists. This one is measured from Google automatically; Competitors is the set you chose to follow. | Track the ones that matter from [Competitors](/docs/pages/competitors). | | "Measured" here disagrees with "Monitored" on Rank tracking | They count different things: rank data held versus keywords your plan fetches a full results page for weekly. | Both are correct. Use Rank tracking for what you pay for. | ## Related - [Opportunities](/docs/pages/opportunities) — the keywords closest to a win - [Competitors](/docs/pages/competitors) — choose which rivals get followed week to week - [Keyword portfolio](/docs/pages/keyword-portfolio) — the AI-side keyword screen this page links out to