# Brand index

> The canonical record of facts about your brand that AI engines read — confirm what EOMA found, correct what it guessed.

Source: https://eoma.ai/docs/pages/brand-index
Product: EOMA — AI search visibility for brands (https://eoma.ai)
Last updated: 2026-08-14

---
## In 10 seconds

- One record per brand: your name, what you do, where you are, how to reach you — written so a machine can read it.
- **To confirm** holds the facts EOMA guessed rather than found. Your answer always replaces ours.
- Your correction is live on the public record from the next request. There is no publish step to press afterwards.

## Before you start

- **Your brand must be matched to a record.** EOMA matches by the web address on your brand — no address, no match. See [Brand profile](/docs/settings/brand-profile).
- **The record must have been collected.** EOMA builds it by reading your website. Until that has run, the page says no record was found for this brand.
- Nothing else. There is no plan restriction on this screen and correcting your record costs nothing.

## Steps

### 1 — Open Brand Index

Sidebar → **Brand Index**. It is its own entry; there is no menu in between.

If the page says no record was found for this brand, the steps below will not
work yet — see "Before you start".

### 2 — Work through "To confirm"

The button at the top right, **Review 4 flags**, scrolls you straight to the
queue. Each entry is one field EOMA was not confident about, with a short reason
and two choices:

```
┌─ Brand name ────────────────────────────┐
│ We guessed this from your site text.    │
│ [ Confirm ]  [ Edit ]                   │
└─────────────────────────────────────────┘
```

**Confirm** accepts EOMA's value as correct. **Edit** replaces it with yours.
Either way the entry leaves the queue and the field becomes part of the record.

### 3 — Mark the record ready for review

When the queue is empty, the top-right button becomes **Mark ready for review**.
Press it when you are satisfied with the whole record. It tells the EOMA team the
record is finished from your side; it is not what makes your edits take effect —
those are already in force.

## What you'll see

### The name, and "This is the canonical record AI engines cite when they answer questions about your brand."

Your brand name in large type, your domain, and **Updated** with the date the
record last changed — including by your own edits.

### The status pill — Seed · Draft · Ready for review · Published

Top right, beside the button. **Seed** is a record EOMA collected and nobody has
touched. **Draft** means you have edited or confirmed at least one field.
**Ready for review** means you pressed the button. **Published** is set by the
EOMA team, not by this screen.

### The three-panel scoreboard — "Confirmed", "To confirm", "Completeness"

A single strip under the header. Read it left to right: what is settled, what
still wants you, and how much of the record exists at all.

### "To confirm"

The queue, with a coloured spine per reason: **Inferred**, **Low confidence**,
**Title junk**, **Objectivity**, **Missing**. Each row states the question in
EOMA's own words, then why it is being asked, then Confirm and Edit. When it is
empty it says so plainly: *"Nothing to confirm — every field is sourced or
confirmed."*

### "Record"

Everything already settled, one row per field: the field name on the left with a
small source code under it, the value on the right. Fields you edited are marked
**Edited by you**.

### "Guide" and "Reach" (right column)

**Guide** repeats your progress as a bar and states the three rules of this
screen: AI engines cite this record, your edits always win over EOMA's, every
fact shows its source. **Reach** collects the contact details and profile links
in the record — your website, support email, phone, languages, and the other
places your brand appears.

## Reading the numbers

**Confirmed — for example 12.** Twelve fields in the record are either sourced
from something EOMA trusts or confirmed by you. These are the facts an AI engine
would repeat about your business today.

**To confirm — for example 4.** Four fields are waiting on a human answer. Each
one is a fact EOMA is not confident enough to stand behind, so it is showing you
its guess rather than publishing it quietly. Four is a ten-minute job, and it is
the highest-value ten minutes on this screen.

**Completeness — for example 75%.** The share of the record that is settled
rather than outstanding — the confirmed count as a proportion of confirmed plus
outstanding. It is **not** a quality score and not a comparison against other
brands: it reaches 100% the moment your queue is empty, whether the record is
rich or thin. A thin record at 100% and a detailed one at 100% look identical
here, so use the Record panel, not this number, to judge whether the facts are
good enough.

**"9 of 13" in the Guide, and "Confirm 4 more to be ready for review."** The
same arithmetic said as a next step. When it flips to *"All fields confirmed"*,
the Mark-ready button is the only thing left to press.

**The small code under a field name — `og`, `dom`, `jsonld`, `wikidata`, `llm`.**
Where the value came from, in EOMA's own shorthand: tags in your page's source,
the visible text of the page, Wikidata, or a model reading your site. It is
engineering shorthand that has not been translated yet, and it is listed here in
descending order of how much EOMA trusts it. A field you changed shows **Edited
by you** instead, which outranks all of them.

## When it goes wrong

| You see | Why | What to do |
|---|---|---|
| "Your brand isn't indexed yet" | Your brand has not been matched to a record. The match is made from the web address saved on your brand. | Check the address in Settings → Brand profile. The link is then made automatically — there is no button. |
| "No record found for this brand yet" | Your brand is matched, but the collection that builds the record has not produced one. | Wait. It appears here as soon as the collection runs; nothing on your side is missing. |
| A field you corrected still looks wrong on your public record | Your edit is applied on the next request, but a page you already have open, or a cache in front of it, may still hold the old copy. | Reload the public page. If it is still wrong after a reload, contact support with the field name. |
| A question in the queue is written in English on a Turkish workspace | The questions are written when the record is collected and are stored in English. This is a known gap, not a fault in your record. | Answer in whatever language your customers use. Your answer is stored exactly as you type it. |
| "Mark ready for review" is greyed out | You already pressed it — the record is at Ready for review or Published. | Nothing to do. It stays that way; you do not need to press it again. |
| The Record panel says nothing beyond the essentials yet | EOMA found only a few facts it trusts on your site. | Answer everything in To confirm — confirmed fields move into the Record. Adding clear facts to your own website is what grows it further. |

## Related

- [Actions](/docs/pages/actions) — this week's work on the facts you confirm here
- [Brand profile](/docs/settings/brand-profile) — the web address that connects your brand to its record
- [Your brand on Google](/docs/pages/your-brand-on-google) — what AI currently says about you