# Google Analytics 4 > Connect the Google account that owns your GA4 property, then pick the property — both steps, or the connection returns nothing. Source: https://eoma.ai/docs/integrations/google-analytics Product: EOMA — AI search visibility for brands (https://eoma.ai) Last updated: 2026-08-14 --- ## In 10 seconds - Connecting is **two steps**: sign in with Google, then choose which GA4 property belongs to this brand. Stopping after the first step leaves you with a connection that reads nothing. - Sign in as the Google account that can already open your GA4 property. If you can't see the property in Google's own Analytics, EOMA won't see it either. - EOMA only reads. The permission it asks for cannot change or delete anything in your Analytics. ## Before you start - You must be the **owner** of this brand in EOMA. Anyone else sees an "Owner only" label instead of the Connect button. See [Integrations](/docs/settings/integrations). - You need to know **which Google account can open your GA4 property**. This is the one that trips most people up: the property was often created by an agency, a developer, or an old company address, not the account you use for email. Open `analytics.google.com` in another tab first and check which account is signed in there — that is the account EOMA needs. - Your *property* — the thing in Google Analytics that collects one website's traffic — must already exist. EOMA connects to a property; it cannot create one. - No plan requirement. Integrations are available on every plan. ## Steps ### 1 — Open Settings → Integrations ``` ┌─ Settings ───────────────────┬─────────────────────────────────┐ │ Workspace │ Analytics & Search │ │ Plan & Usage │ │ │ Brand Profile │ ▮ Google Analytics 4 [Connect]│ │ ● Integrations ← here │ ▮ Google Search Console │ │ Preferences │ ▮ Google Drive │ └──────────────────────────────┴─────────────────────────────────┘ ``` Google Analytics 4 is the first card in the **Analytics & Search** group. ### 2 — Click Connect and sign in as the right Google account The button changes to "Connecting…" and your browser leaves EOMA for Google's own sign-in page. Google will ask you to approve one thing: > **See and download your Google Analytics data** That is a read-only permission. There is no second checkbox and nothing to configure. Google shows this approval screen **every time**, even if you have approved EOMA before — that is deliberate on our side, not a sign that something went wrong. If Google is already signed in as the wrong account, use **Use another account** on that screen. Coming back and clicking Connect again will not offer you a choice; Google reuses whichever account the browser is already holding. When you approve, Google sends you back to Settings → Integrations. ### 3 — Pick your property A window opens by itself the moment you land back: ``` ┌─ Select Google Analytics properties ───────────────┐ │ [ Search properties or accounts ] │ │ Select all 2 of 12 selected │ │ ── ACME MEDIA ─────────────────────────── │ │ ☑ acme.com — GA4 ID: 312445901 │ │ ☐ acme.com — old UA copy ID: 118820043 │ │ ── CLIENT ACCOUNTS ────────────────────── │ │ ☐ shop.acme.com ID: 402118773 │ │ [ Cancel ] [ Save 2 … ] │ └────────────────────────────────────────────────────┘ ``` Properties are grouped under the Google Analytics **account** they sit in, because one Google login often reaches several. Tick the property that matches this brand's website and press Save. **Save stays greyed out until you tick at least one.** You can tick more than one — useful when a brand runs a main site and a shop as separate properties. Everything you tick is reported together. If the window did not appear, or you closed it, the card now shows a **Select properties** button. Same window, same result. ## What you'll see ### The card, before you connect The provider name and a **Connect** button. Nothing else. ### The card, after Google but before you pick A **Select properties** button and a small **Disconnect**. This is the state that looks finished and is not: the Google half is done, no property is attached, and the Web Analytics screen will still be empty. Finish step 3. ### The card, once a property is attached ``` Google Analytics 4 Connected · 2 properties Edit Disconnect ``` **Edit** reopens the same window with your current choices already ticked. ### "Owner only" Shown instead of any button when your role on this brand is not owner. Ask whoever created the brand to connect it. ### Where the data actually appears **SEO → Web Analytics** in the left sidebar. That screen is the only place GA4 data is shown. See [Web analytics](/docs/pages/web-analytics). EOMA reads your Analytics **live, each time that screen is opened**. Nothing is copied into EOMA overnight and there is no import to wait for — which also means the numbers you see there are Google's own, unchanged. ## Reading the numbers **"Connected · 2 properties".** Two GA4 properties are attached to this brand and both are being read. If this says one property and you run two websites, half your traffic is missing from EOMA — press Edit and tick the other. **"2 of 12 selected" in the picker.** Twelve properties are reachable by the Google account you signed in with; two are ticked. A large number here usually means you signed in with an agency or company account that also reaches clients' properties — check the account heading above each row before ticking, not just the property name. **"ID: 312445901".** Google's own number for that property, shown because two properties often carry near-identical names ("acme.com" and "acme.com — old"). If you are unsure which is live, this number is next to the property name in Google Analytics too. Match them. **"Data delayed ~15min" / "Data delayed ~24h" on Web Analytics.** Google itself does not publish the numbers instantly. Today's figures move for about a day after the fact, so a quiet-looking morning is often just Google catching up rather than a real drop. ## When it goes wrong | You see | Why | What to do | |---|---|---| | "No GA4 properties were found for this Google account." | You signed in with an account that cannot open any property. This is the single most common failure. | Disconnect, click Connect again, and use **Use another account** on Google's screen to pick the account that owns the property. | | The right property is missing from the list, but others are there | The account you used has access to some properties and not that one. | In Google Analytics, ask whoever administers the property to give your account access — Viewer is enough. Then Edit here. | | "Google Analytics connect failed: invalid state" | You left the Google screen open for more than 10 minutes before approving. | Click Connect and go through it again without pausing. | | "Google Analytics connect failed: access denied" | You pressed Cancel on Google's approval screen. | Click Connect and approve. | | The card says **Select properties** and Web Analytics is empty | Step 3 was never finished. The connection is half-made. | Press **Select properties** and pick one. | | Web Analytics says "Pick a Property" | The same half-made state, seen from the other screen. | Follow its button back to Integrations. | | Web Analytics says "Reconnect Required" | Your Google authorisation expired or somebody revoked EOMA's access from their Google account. | Disconnect, then Connect again. | | An email from EOMA saying an integration disconnected | The link broke and stayed broken. We send this **once** per disconnection, to the brand owner. | Reconnect. The alert clears itself once the connection works again. | | Web Analytics says "No Access to This Brand" | Your EOMA account is not on this brand's team. Reconnecting will not fix it. | Ask the brand owner to add you. | ## Related - [Web analytics](/docs/pages/web-analytics) — the screen this connection fills - [Google Search Console](/docs/integrations/search-console) — the other half of the same screen - [Integrations](/docs/settings/integrations) — every connection in one place